08 February 2022. With the very first light of dawn, Trace 71, started its humble journey. Because of its courageous journalism, rich content, and presentation with unique layout and design, Trace 71 quickly won the hearts of people, even the most sophisticated and fastidious readers extended their loyalty toward it.
Values and Principles
The most contributing factor behind the unparalleled popularity of Trace 71 is the values and principles we adhere to:
Professional Journalism
With exemplary courage, we practice transparent and objective journalismPeople Focus
We talk of the people; we stand by the peopleChange Catalyst
Every day we speak of positive changeInnovation
We look beyond the ordinary; we progress with innovation and uniquenessIntegrity
We march together
Sources of Our Uniqueness
Trace 71 is firmly committed to the ideals of democracy, communal harmony and the spirit of the Liberation War of Bangladesh. Our bias is only toward the country and its people and not toward any party or group. Trace 71 is objective, uncompromising, and neutral in presenting news. We are equally respectful toward women, children, and all minorities and we value everyone in a family, from the oldest to the youngest.
Our journalists follow the strict journalism ethics that Trace 71 has formulated as policy. These dedicated journalists are scattered across districts to cover every nook and cranny. Moreover, Trace 71 has also drawn up a mandatory code of ethics for reporting on women and children related issues. Trace 71 has compiled a ‘Language Usage Guide’ to uphold the purity of English and promote uniform usage of the language.
If the strength of Trace 71 lies in its values and principles, then its source of inspiration is its readers. They are its final arbiters, its ultimate owners. They keep Trace 71 alive each day, and encourage it to march toward the future. Trace 71 is, thus, ultimately accountable to its readers.
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